L.O.L. Surprise: The Movie (working title) is a 45-minute mixed-media adventure that stars a young girl who finds herself in the popular dolls’ CG-animated world, where she must help them create a movie. Aimed at four- to 14-year-olds, the pic will premiere on Netflix on October 8.
New teaser:
First trailer.
Posters:
In trailer you can see animated versions of LOL OMG Movie Magic Gamma Babe, Starlette, Spirit Queen and Miss Direct.
L.O.L. Surprise: The Movie marks the first long-form content extension for the brand, which had previously dabbled in live-action shorts and animated videos for AVOD and OTT platforms. The film will also give the L.O.L. dolls voices for the first time, which should help audiences better connect with the brand.
L.O.L. Surprise: The Movie will also feed a new consumer products push; MGA is producing a range of toys (with unique costumes and accessories, of course) based on the characters and locations introduced in the film. This new line, which will include a miniaturized movie set so kids can recreate the film.
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