Videos of cats' reactions to their owners' virtual cat masks have appeared in the network.
Users of the popular social network take their home cats, turn on the virtual cat mask and show it to their pets. Those are lost because they don't understand why cats appear on the screen instead of their owners.
For the sake of fairness, it's not clear from the video what application these videos are made in, because there are similar virtual masks of cats in addition to Instagram in Snapchat and TikTok.
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