At NY Toy Fair, @EgglordNicki
got to check out Playmates' new Winx Club toy line being released in conjunction with the upcoming reboot!
• Photo and video weren't allowed, but Nicki saw the full line of what they're planning to release.
• A Playmates representative mentioned wanting to stay as true to the fashions and hair as possible for each girl, and deliver each character as authentically as possible.
• For the fairy dolls, they added tinsel highlights to differentiate them from the fashion dolls (the ones in civilian attire). Each girl has a different face sculpt. The fairy doll wings are removable and can be attached to the fashion dolls. Dolls to be released in 2026. They worked with Rainbow S.r.l. and developed the dolls based on their 3D files.
• "Flutter Fairy Bloom," a separate doll with button-activated wing-fluttering, is set to release in Fall 2026. This line will be extended in the future. The doll's outfit is completely original from the everyday and fairy Bloom dolls to accommodate the functionality of the wings.
• They will also launch costume wings for Bloom, Stella, Flora, and Aisha. They'll roll out Musa's and Tecna's later next year. They have adjustable straps and lights.
• They will be launching a scepter, which will be new to the reboot, that can light up and emit sound. Will come with two removable charms that can be made into a charm bracelet.
• A fashion vanity and a cafe setup will also be released. The vanity will come with two pairs of shoes that can fit any of the fashion dolls.
• They had a prototype of a castle on display, but it won't launch until Fall 2026. They're working to translate the design of it from the show into the toy as accurately as possible.
got to check out Playmates' new Winx Club toy line being released in conjunction with the upcoming reboot!
• Photo and video weren't allowed, but Nicki saw the full line of what they're planning to release.
• A Playmates representative mentioned wanting to stay as true to the fashions and hair as possible for each girl, and deliver each character as authentically as possible.
• For the fairy dolls, they added tinsel highlights to differentiate them from the fashion dolls (the ones in civilian attire). Each girl has a different face sculpt. The fairy doll wings are removable and can be attached to the fashion dolls. Dolls to be released in 2026. They worked with Rainbow S.r.l. and developed the dolls based on their 3D files.
• "Flutter Fairy Bloom," a separate doll with button-activated wing-fluttering, is set to release in Fall 2026. This line will be extended in the future. The doll's outfit is completely original from the everyday and fairy Bloom dolls to accommodate the functionality of the wings.
• They will also launch costume wings for Bloom, Stella, Flora, and Aisha. They'll roll out Musa's and Tecna's later next year. They have adjustable straps and lights.
• They will be launching a scepter, which will be new to the reboot, that can light up and emit sound. Will come with two removable charms that can be made into a charm bracelet.
• A fashion vanity and a cafe setup will also be released. The vanity will come with two pairs of shoes that can fit any of the fashion dolls.
• They had a prototype of a castle on display, but it won't launch until Fall 2026. They're working to translate the design of it from the show into the toy as accurately as possible.
Playmates account teases upcoming Winx Club reboot dolls:
A lightened photo that shows the details
Official Winx Club account teases upcoming dolls:
Dolls were presented at London Toy Fair 2025.
Winx fashion dolls will be produced by Playmates Toys and distributed both in Europe and America by Giochi Preziosi.
The dolls will be on the market shortly before the release of the series.
First look at new Win Club reboot dolls from Winxforeveritalia
Remember that these are still prototypes and therefore not final versions
Rainbow Studios has announced that its new CGI-animated “Winx Club” reboot series is expected to be premiered on Netflix globally in 2025. The news is accompanied by the appointment of Playmates Toys (Miraculous Ladybug dolls manufacturer) and Giochi Preziosi as master toy partners for a vast new line of Winx Club toys.
This strategic partnership opens an era for a new generation of children and the fandom global that has followed the franchise since the premiere
of its first animated season in 2004.
Giochi Preziosi will manage sales in Europe and the UK, Playmates Toys in North, Central and South America, Asia, Australia, New Zealand, the Middle East and South Africa.
Longtime business partners Playmates and Giochi Preziosi will share the global distribution of a new collection of fashion dolls, accessories, role-playing toys and playsets inspired by the new series.
New Winx Club 2025 dolls will be shown at the London Toy Fair 2025. It's not yet known if the booth will be available to the public, but if it is, we'll be seeing the new dolls very soon.
Old information below_ _ _
Sweet Suite Toy Show 2023 was held the other day and there was a Winx Club booth there. The team in attendance told that there is a huge Winx Club comeback planned in the US next year and they are very excited. Expect brand new Winx Club dolls from a brand new manufacturer (not Witty Toys). The new dolls will be different from the ones we've seen before. Will be sold in the US, Canada and other countries.
Read more about upcoming Winx Club reboot.
Stay tuned, we will collect all new information about upcoming new Winx Club reboot dolls in this post.
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